Cookies Policy

What are cookies?

Cookies are small text files or similar data files that may be placed on your computer, mobile phone, tablet or other device when you visit a website. They allow a website to recognise a device, remember information about a visit and provide certain features. Some cookies are stored only for the duration of a browsing session, while others may remain on your device for a longer period or until they are deleted.

Cookies do not usually contain information that directly identifies you by name. However, information collected through cookies may be linked with other information associated with your account, device or use of the website. Where this occurs, the information will be handled in accordance with our Privacy Policy and applicable privacy requirements.

In addition to cookies, we may use related technologies such as pixels, tags, software development kits, local storage and device identifiers. This policy uses the term cookies to refer to these technologies where appropriate.

How Primaplay Casino may use cookies

Primaplay Casino may use cookies for a range of purposes connected with operating and improving the website. The cookies used may vary depending on the pages you visit, the device or browser you use, the services available to you and the choices you make about optional cookies.

• To make the website function correctly and provide core features, including account access, navigation, security checks and session management.
• To remember settings and preferences, such as language, display choices, region or other selections made during a visit.
• To help protect the website, accounts and users by detecting suspicious activity, preventing misuse and supporting fraud or security monitoring.
• To understand how visitors use the website, including which pages are viewed, how visitors move through the site and whether pages or features are working as intended.
• To measure the performance and reliability of the website and identify technical problems that may affect the user experience.
• To support relevant communications, advertising or promotional activity where permitted and where the required consent or other lawful basis applies.
• To help us maintain records of cookie choices and other privacy preferences so that those choices can be respected.

Information collected through cookies may be combined with information supplied when you create or use an account, contact support, participate in an activity or use other services. We use such information only for legitimate operational, security, analytical or marketing purposes that are permitted by applicable law.

Types of cookies we may use

Strictly necessary cookies

These cookies support essential website functions. They may be required for secure login, account areas, page navigation, load balancing, fraud prevention, privacy controls and the delivery of requested services. Because the website may not operate properly without them, these cookies generally cannot be switched off through a cookie preference tool. You may be able to block them through your browser, but doing so may prevent some parts of the website from working.

Preference and functionality cookies

These cookies remember choices made during a visit or across visits. They may help the website display content in a preferred way, remember selected settings or provide enhanced functions. If you refuse these cookies, some preferences may need to be entered again and certain optional features may not be available.

Analytics and performance cookies

These cookies help us understand website traffic and usage patterns. They may collect information such as the pages visited, the time spent on a page, the links selected, general device information and error messages. This information is generally used in an aggregated or pseudonymised form to improve the website, its content and its performance.

Advertising and marketing cookies

Where used and permitted, these cookies may help measure advertising activity, limit repeated advertisements, understand campaign performance or show content that is more relevant to your interests. They may be placed by us or by selected service providers acting on our behalf. Optional marketing cookies will be used in accordance with your preferences and applicable consent requirements.

Third-party services and cookie choices

Some cookies or similar technologies may be provided by third parties that support website hosting, security, analytics, customer service, payment-related functions, advertising or other business operations. These providers may process information collected through their technologies in accordance with their own privacy notices and contractual obligations. We take reasonable steps to use providers that are suitable for the relevant service, but a third party may have its own information handling practices.

The cookie preference tool on the website may allow you to accept, reject or adjust certain categories of optional cookies. Your choices may be stored in a preference cookie so that they can be recognised when you return. If you delete that preference cookie, clear your browser data or use a different browser or device, you may be asked to make your choices again.

You can also manage cookies through your browser or device settings. Most browsers allow you to view stored cookies, delete existing cookies, block all cookies or block cookies from particular websites. Browser controls differ between providers, so you should review the settings or help information for the browser and device you use.

Blocking or deleting cookies may affect the availability, security or functionality of the website. In particular, essential account, login or security features may not work correctly if necessary cookies are disabled. Changing cookie settings may not remove information that was collected before the change. Where applicable, you may need to contact the relevant third party directly to manage information held by that provider.

Retention, privacy and updates

The length of time a cookie remains on your device depends on whether it is a session cookie or a persistent cookie, its purpose and the settings applied by the relevant service provider. We do not retain cookies indefinitely where they are no longer needed for the purpose for which they were collected. Information associated with cookies may be retained for longer where this is necessary for security, legal, regulatory, accounting, dispute resolution or legitimate business purposes.

We use reasonable administrative, technical and organisational measures to help protect information collected through the website. No online service or method of transmission can be guaranteed to be completely secure. You should keep your devices, browsers and account credentials secure and avoid using shared devices for account activity unless you have taken appropriate precautions.

The website is intended for people who are legally permitted to access and use online gambling services in their location. Cookies must not be used to bypass age, identity, location, account, responsible gambling or other security controls. We may use cookies and related technologies to support these controls, detect misuse and protect the integrity of the service.

We may update this Cookies Policy from time to time to reflect changes to the website, the technologies used, our service providers or applicable legal requirements. The updated version will be made available on this page, with the revised date or other notice where appropriate. You should review this policy periodically so that you understand how cookies may be used.

If you have questions about this Cookies Policy or wish to ask about your privacy choices, please use the support or contact options provided on the Primaplay Casino website. Further information about the collection, use, disclosure and management of personal information is available in our Privacy Policy.